Brand extension is an important cost-effective marketing method to offer new products. However, ordinary Least Square regression with control variables has been applied for estimation of variable coefficients. In the study...
The irregularity of Indian grid system increases, with increase in the power demand. The quality of power supplied by the power grid is also poor due to continuous variation in frequency and voltage. To overcome this problem of...
The healthcare domain gets wide attention among the research community due to incremental data growth, advanced diagnostic tools, medical imaging processes, and many more. Enormous healthcare data is generated through diagnostic...
Emerging economies like India are witnessing rapid technological changes. To penetrate in the emerging markets and ensure smooth adoption of mobile wallets it is important to study the constructs that trigger mobile adoption....
An auction-based cloud model is followed in the spot pricing mechanism, where the spot instances charge changes with time. The user is bound to pay for the time that is initially initiated. If the user terminates before the...
CODVerif is an approach that aims to verify the data being inserted in a data store continuously. CODVerif leverages the combination of ontology and workflow technologies in order to define workflows that are specific to the...
Nowadays, Reversible Data Hiding (RDH) is used extensively in information sensitive communication domains to protect the integrity of hidden data and the cover medium. However, most of the recently proposed RDH methods lack...
This research study attempts to investigate the moderating role of financial institutions with corporate governance and firm performance variables in the light of a purposely developed contingent theoretical framework. The...
A domain-independent conceptual model that aims to be highly reusable across specific domain applications is provided by upper-level ontologies which usually describe abstract concepts. In this paper, the authors proposed...
This exploratory study aims to investigate the intention to use mobile travel applications in Jordan. 7 predictors in this study have been carefully selected from previous studies conducted to date in the tourism context, and...
This study analyses the perception of customer regarding conventional and Islamic banking system. This research has found the opinions of customers of conventional banks with comparison to Islamic banks, and standalone Islamic...
Extracting knowledge from unstructured text and then classifying it is gaining importance after the data explosion on the web. The traditional text classification approaches are becoming ubiquitous, but the hybrid of semantic...
This comprehensive study reviews the technological impact during the COVID-19 pandemic and elucidates technology usage to technology-enhanced learning which assisted in enhancing the behavioral intention to use technologies...
The experimental and theoretical study of graphene, two-dimensional (2D) graphite, is an extremely rapidly growing field of today's condensed matter research. Different types of disorder in graphene modify the Dirac equation...
A teaching approach plays an important role in teaching and learning process of an introductory programming (IP) course. The teaching approach should focus on different programming skills required by novice programmers. In this...
Today's business organizations require increased effectiveness and competitive advantage that can be achieved through High Performance Work Systems (HPWS). This study is proved the same effect in commercial banking sector of...
Trust-based mechanisms are widely used in wireless networks of different kinds for providing security against attack. Trust mechanism provides security from various attacks using both detective and preventive manner. This paper...
This article presents a new method which embeds multiple data from multiple users in an encrypted image. Here, the data from several users is embedded into an encrypted image. Initially, the image is encrypted by the owner...
Aim: This study assessed, if use of herbal medicine (HM) among hypertensive patients is coincidence or planned. Design: Cross‐sectional survey. Methods: The study used a cross‐sectional survey for collection of data from four...
Sustainable smart houses are one of the methods through which all these factors can be touched upon because such houses provide social well-being and cause less damage to the environment. Therefore, this study analysed the...